The Advertising Regulatory Council of Nigeria (ARCON) has said it filed a lawsuit at the Federal High Court, Abuja against Meta Platforms Incorporated (owners of Facebook, Instagram, and WhatsApp) and its agent AT3 Resources Limited.
The country’s apex advertising governing agency revealed on Tuesday that the advertisements on Facebook, Instagram, and WhatsApp in the Nigerian markets are not vetted and approved by the federal government.
ARCON then asserted that such continued unscrutinized adverts and other publications emanating from Mark Zuckerberg’s Meta-owned social media platforms are illegal, unlawful and a violation of the extant advertising Law in Nigeria, thus seeking N30 billion for punitive damages.
ARCON further stated that it’s not regulating the online media space but rather advertisement, advertising, and marketing communications on the online platforms in line with its establishment Act.
CR/VO/PUNCH
